A view of quality, wherein quality is the capacity to satisfy needs, wants  and desires of the user(s). A product or service that does not fulfill user needs is unlikely to  find any users. This is a context dependent, contingent approach to quality since different  business  characteristics  require  different  qualities  of  a  product.  [after  Garvin]  See  also  manufacturing-based  quality,  product-based  quality,  transcendent-based  quality,  value- based quality.
 
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